financemarket.news

 

 

 

Tiger Woods, Nike to split after more than 27 years


Tiger Woods is no longer a Nike athlete after 27 years, ending a partnership between the swoosh and golf’s biggest star and raising questions about the future of both in the sport.

Woods in a social media post thanked Nike co-founder Phil Knight for his “passion and vision” that brought Nike and the Nike Golf partnership with Woods together.

“Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world,” Woods wrote.

“The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever.”

‘It was a hell of a round, Tiger’

Mark Steinberg, his agent at Excel Sports, confirmed the end of the deal that began in 1996 when Woods turned pro and within eight months had already won four times and shattered records in a watershed Masters victory.

“It was time for the next chapter,” Steinberg told The Associated Press. “Amazing run. Great partnership.”

Nike also posted to social media, saying in a photo, “It was a hell of a round, Tiger.”

Tiger Woods wears a green jacket and shows off the Masters Trophy after defeating Xander Schauffele, Dustin Johnson and Brooks Koepka by one shot for his fifth victory at Augusta National in Georgia.
Tiger Woods shows off the Masters Trophy after defeating Xander Schauffele, Dustin Johnson and Brooks Koepka by one shot for his fifth victory at Augusta National in Georgia. (Andrew Redington/Getty Images)

“Tiger, you challenged your competition, stereotypes, conventions, the old school way of thinking,” the Nike post was captioned.

“You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge we’re grateful.”

Woods signed a five-year deal worth $40 million US when he turned pro in 1996 after his unprecedented third straight U.S. Amateur title. It was shocking money at the time to most in the industry except Nike, and his father. “Chump change,” the late Earl Woods once said, and he was proven correct. Woods renewed the deal believed to be worth over $100 million in 2000.

Signs of a fractured relationship

As recognizable as any athlete in the world, Woods became the face of Nike Golf and had his own “TW” brand.

On the golf course, Woods set records as the youngest to win the Grand Slam at age 24, the only player to hold all four major titles at the same time and his 15-shot win at the U.S. Open, the largest margin for a major in golf history.

But there were signs in recent years of a fractured relationship.

WATCH: How did Tiger Woods make this iconic shot?

How did Tiger Woods make his iconic shot at the 2000 Canadian Open?

In this archival CBC story, golf pro Wayne Bygrave analyses the iconic shot.

Woods returned from his February 2021 car crash that shattered bones in his right leg by wearing FootJoy shoes, saying it was a better feel considering his injuries.

Woods remained in them — Nike has a long history making shoes — even until the PNC Championship last month that he played with his son. When asked about his deal with Nike, Woods replied, “I’m still wearing their product,” and sternly repeating the phrase when asked if this was the end of his deal.

More than just a face,…



Read More: Tiger Woods, Nike to split after more than 27 years

Leave a comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Get more stuff like this
in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.